Looking back, it has been a breakout year for our industry. From multiple Bitcoin all-time high prices to many traditional financial institutions embracing crypto and blockchain technology for the first time, much of the progress this year can be attributed to increasing regulatory clarity in the U.S. around digital assets and stablecoins. More crypto companies are going public in this cycle than ever before. The rules of the road have never been clearer and the conditions for our success are present.
The return of the on-ramp
In a year full of momentum and progress, none was more significant for us than the restoration of USD services on Binance.US. For almost two years, moving cash in and out of Binance.US was much harder than it should have been.
But rather than re-litigating old grievances, I want to thank the entire Binance.US community for your ongoing support. We’re grateful that you have stood by us, and we look forward to continuing to deliver the most customer-centric experience in crypto.
Getting back to building
Looking back at 2025, we focused on improving the core Binance.US experience, rolling out regular feature releases and enhancements, including:
The best destination for rewards: We continued to expand our Earn leadership with Boost, which allows customers to participate in limited-time events and earn double-digit rewards, as well as Staking, which remains one of our most popular features. With millions in rewards distributed to customers to date, no other major U.S. crypto platform offers a wider selection of staking assets, with more staking options added this year and to come. Whether through Boost, Staking, or our relaunched Referral Program, we’ve built a comprehensive set of tools to help you grow your portfolio.
Unrivalled access and opportunities: We accelerated our listings and now support 190+ different cryptocurrencies on Binance.US, including first-to-market listings exclusive to U.S. customers. To help customers navigate the market, capture opportunities, and reliably move money in and out, we introduced new discovery tools and integrated multiple new banking partners. Finally, Binance.US continues to be a cost leader, offering everyday low-fees for all customers.
Uncompromising security and reliability: Protecting users remains our top priority. In an industry where trust means everything, we extended our track record for safety and successfully renewed our SOC 2 audit. We also maintained our best-in-class compliance program, achieving another flawless annual audit of our BSA/AML program. Our commitment extends to our wider industry, as we continue to work constructively with industry partners, regulators, and thousands of law enforcement personnel nationwide, to make the world of crypto safer for everyone.
Customer-centric service: While we always seek to deliver quality experiences, we know this extends to the quality of help you receive when the unexpected happens. On the service front, we levelled up our Live Chat experience to offer faster and more reliable support, while ensuring complex issues can always be escalated to live agents.
Our customers remain at the heart of everything we do. In a year where our global partner Binance surpassed 300 million customers on their journey to welcoming one billion people to crypto, we focused on deepening our roots here in the U.S. We partnered with projects at the forefront of Web3 culture to bridge the gap between digital and physical, connecting with online communities through real-world events and online spaces alike. In the year ahead, we look forward to connecting with our community in more places, both online and on the ground.
The path forward
The lines between traditional finance and crypto are becoming increasingly blurred. As mainstream financial services seek to integrate the speed and efficiency of blockchain technology, pioneers like Binance and Binance.US are at the forefront of this next wave.
We remain driven by the same values that made our industry a disruptive force in the first place: the belief that you should get more from your money. By combining fast, low-cost transactions with market-leading rewards, we are committed to helping customers build a better and more successful financial life.
In an industry where many are racing to become a “trade everything” platform, we firmly believe that more is not always better. As the worlds of finance and crypto converge, they are becoming harder to navigate. Our goal is simple but ambitious: to be the best crypto platform for low fees and high rewards. As we expand our Earn suite and introduce new gateways to bring customers the best of DeFi and the broader tokenized value ecosystem, we’ll spend equal effort on building powerful discovery tools and a class-leading user experience to help you make sense of it all. In short, we are focused on delivering a deeper, richer, and more rewarding digital asset experience.
Thank you for choosing Binance.US. We are proud to carry the flag for the Binance brand in America and continue to offer a compliant, U.S. regulated home for digital assets. We can’t wait to show you what we have in store for the year ahead.
Happy Holidays.
Norman Reed
CEO of Binance.US
P.S. Interested in joining the Binance.US team? We are hiring for high-impact roles across multiple departments and encourage you to apply via our Careers page.
