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Meta Poised to Embrace Bitcoin ETF Ads on Facebook & Instagram

Feb 22, 2024 2 min read
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Meta, the parent company of Facebook and Instagram, is poised to embrace Bitcoin ETF advertisements on its platforms, marking a significant shift in the tech industry's stance on cryptocurrency promotion.

With regulated products like Bitcoin ETFs garnering substantial investments in recent weeks, the move to allow ads for these financial instruments reflects a growing interest in the cryptocurrency market.

The recent introduction of Bitcoin ETF ads on Google Search and YouTube signals a broader trend, with Meta expected to follow suit in the near future. Nate Geraci, President of the ETF Store, predicts that Facebook and Instagram may soon permit the promotion of spot Bitcoin ETFs through advertisements.

Geraci suggests that this shift in advertising policies could open up new avenues for reaching a broader audience, particularly on Facebook, which appeals to an older demographic.

Looking Ahead: As the worlds of cryptocurrency and ETFs converge, the potential acceptance of Bitcoin ETF ads by major social media platforms represents a significant step forward for the crypto industry.

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