In August, leading global cryptocurrency exchange HTX marked its 13th anniversary with a major anniversary celebration. In an industry where leading projects come and go rapidly, few platforms have continued delivering quality services to users worldwide for 13 consecutive years. Even fewer have continued expanding their capabilities after weathering multiple bull and bear cycles.
Centered around the “Resilience Reveals the Future” campaign and Trading Championship #3, HTX delivered a series of anniversary rewards for global users throughout August. At the same time, the platform continued to expand its asset offerings and enhance its trading tools and yield products. On-platform balances grew 6.6% month over month, supported stock trading assets reached 210, and cumulative TradFi trading volume surpassed $4 billion, resulting in a strong August performance.
13th Anniversary “Resilience Reveals the Future”: Rewards All Month Long
At 13:13 (UTC+8) on August 13, HTX’s 13th anniversary carnival month campaign, “Resilience Reveals the Future,” officially kicked off. The campaign allowed users to complete designated Growth Challenge tasks, light up Future Gems, and unlock anniversary rewards step by step. The Grand Prize included a 2,000 USDT Future Exploration Fund, an all-inclusive trip to Singapore TOKEN2049 (flights & hotel included), and an HTX 13th Anniversary premium limited-edition gift. At the same time, a referral campaign was launched with a mega prize pool, covering multiple trading scenarios including spot, futures, and margin trading. Users who completed designated tasks will share in the rewards.
As of August 31, “Resilience Reveals the Future” campaign had distributed more than 130,000 prizes to users. The campaign is still ongoing and will run through 13:13 (UTC+8) on September 13.
Throughout the anniversary month, various platform services also rolled out their own rewarding programs. HTX Earn launched its 13th Anniversary Earn Bonanza, attracting more than 30,000 subscribers to Earn products during the month. Both the subscriber count and subscription amount for popular new-crypto products grew by more than 10% month over month. Featuring campaigns across its three major products, Collateral Swap, margin trading, and institutional lending, unlocked user asset potential through low-interest loans and drove a 19% month-over-month increase in daily average margin trading trader count.
Trading Championship #3 Returns with Over 40,000 Participants
Coinciding with its 13th anniversary, HTX’s flagship trading competition, the Trading Championship, returned for its third season. The competition featured three consecutive stages, including Points Contest, Individual Challenge, and Team Battle, with a total prize pool of 800,000 USDT. By the end of August, the competition had attracted more than 40,000 participants, generating over 1.25 billion USDT in spot trading volume and more than 4.17 billion USDT in futures trading volume.
The three stages offered different ways to participate. The Individual Challenge featured three tracks based on trading volume, PnL, and PnL percentage, giving users with different trading styles a chance to compete for the leaderboard. The spot trading volume champion recorded nearly 150 million USDT in cumulative trading volume and took home the 25,000 USDT first-place prize. The Team Battle added a stronger social element, turning individual competition into team-based competition through features such as one-click team building, team leader guidance, and one-click copy trading. The Team Battle is currently underway and will run through September 15.
Whether through “Resilience Reveals the Future” or Trading Championship #3, the combination of user rewards and enthusiastic global participation highlights the core drivers behind HTX’s resilience and enduring leadership across multiple market cycles.
Expanding Asset Listings: Cumulative TradFi Trading Volume Surpasses $4 Billion
In August, HTX continued to expand its futures product lineup, adding 56 new assets, including 41 popular stocks and index products and 15 new cryptocurrencies. The platform now supports 210 stock assets, covering U.S. equities, major global indices and ETFs, unicorn pre-IPO equities, and leading companies in Japan and South Korea. This further strengthens HTX’s position in multi-market stock coverage.
This month’s asset expansion focused on four key areas of AI hardware and semiconductor computing, global e-commerce and internet companies, major Asia-Pacific companies and indices, and high-dividend blue-chip stocks. Key assets including Zhongji InnoLight (ZHONGJI), GigaDevice (GIGADEV), Unitree Robotics (UNITREE), Shein (SHEIN), PDD Holdings (PDD), SoftBank (SOFTBANK), Samsung Electro-Mechanics (SAMSUNGEM), Nikkei 225 (JP225), and the Korea Composite Stock Price Index (KR200/KODEX200) were added successively. The addition of Japanese and Korean markets and global indices further expanded the platform’s asset coverage beyond U.S. equities, giving users more direct access to opportunities across global markets.
As the asset matrix expanded, trading volume grew accordingly. By the end of August, cumulative TradFi trading volume on HTX had surpassed $4 billion, with $1.6 billion added in August alone. In terms of trading costs, the platform also completed a fee-rate upgrade, bringing its TradFi net fee rates into the industry’s top tier.
The spot market also continued adding trending assets. In August, HTX became the first platform to list the Chinese memecoin 牛来 (Niu Lai), which gained as much as 460% after listing. AI-related assets TAO and DOS were also listed during the month, with TAO ranking among the industry’s leading assets by market capitalization. HTX consistently demonstrates agility in capturing trending market assets.
HTX SmartEarn’s APY Surpasses 13%, Trading Bots’ Trading Volume Rises
For users who plan to stay in the market long term but do not want their funds sitting idle, HTX SmartEarn was one of the month’s standout products. In August, SmartEarn launched a limited-time APY boost campaign offering up to an additional 11% APY. With an average daily basic APY of 2.71%, it offered a maximum APY of over 13%.
Automated trading tools also continued to grow. In August, HTX Futures Trading Bots trading volume increased 36% month over month, with growth momentum continuing. Copy Trading and Trading Bots also supported more than 20 TradFi assets, including U.S. equities, precious metals, crude oil, and indices, significantly expanding the range of assets available for automated trading.
Risk management was a key focus of August’s product upgrades. Trailing TP/SL and MMR TP/SL were launched simultaneously. Trailing TP/SL automatically adjusts the stop-loss level as the market moves, raising the level to lock in gains when prices move favorably and triggering an exit when a pullback reaches the preset threshold. This reduces the need for users to monitor the market manually. MMR TP/SL uses the maintenance margin ratio as the trigger. Once traders’ account margin level reaches their preset threshold, the system automatically executes orders. It is suitable for large positions and high-leverage trading.
Copy Trading also conducted upgrades in transparency. The Copy Trading details page now provides itemized execution records, while the community page allows users to view creators’ actual trading records and copy-trading performance, giving users more information when evaluating whom to follow. Additional experience improvements, including K-line charts, leaderboard categories, multilingual search, and app performance, were also rolled out in August.
Global Expansion Continues as Localization Capabilities Grow Stronger
Over the past 13 years, HTX has built a user base across major markets worldwide. Entering new markets and staying close to local users have remained key focuses of the platform’s investment in recent years.
Compliance is a prerequisite for global expansion. In late August, Pakistan officially released regulatory provisions for virtual asset service providers and launched a licensing application mechanism, marking a shift toward institutionalized implementation of local virtual asset regulation. HTX has been actively aligning with the latest regulatory requirements, advancing local entity establishment, preparations for formal license applications, and compliance infrastructure, while maintaining communication with regulators and local professional institutions. These efforts lay a solid foundation for conducting related businesses in accordance with applicable laws and regulations.
Southeast Asia was another key focus in August. From August 14-15, HTX Ventures participated in Conviction Vietnam, connecting with local Vietnamese users and Web3 ecosystem partners through on-site activities, community engagement, and content initiatives. Vietnam has one of the world’s highest levels of cryptocurrency adoption and remains one of Southeast Asia’s most dynamic digital asset markets. HTX will continue expanding localized brand content and community partnerships to build closer connections with local users, developers, and industry partners.
13 Years On, Moving Forward
Looking back at the milestone of HTX’s 13th anniversary, the industry continues to evolve, while platforms capable of supporting users over the long term remain rare. What has carried HTX through the past 13 years is its commitment to putting users first and treating every user who chooses the platform with sincerity. Market ups and downs are impossible to predict, but providing users with a reliable trading experience is something the platform can control and must continue to do well.
Anniversary campaigns including “Resilience Reveals the Future” and Trading Championship #3 Team Battle are still in full swing, with more surprises to come in September. For 13 years, HTX has weathered multiple bull and bear market cycles alongside its global users, and it remains committed to forging ahead hand-in-hand with its international community for the journey ahead.
The post first appeared on HTX Square.
