Meme Gallery——BOOK OF MEME
Darkfarms is an artist who focuses on the creation of Pepe Meme graphics. His most famous work was previously the Pepe-themed NFT series SMOWL. This work was released 2 years ago. The issue price that year was 0.04 ETH. Before BOME became popular, the floor price was about 0.047 ETH. It has now risen to 0.2 ETH. In addition to this work, Darkfarms has also continued to create Pepe Meme pictures and NFT series over the years.
On March 10, Darkfarms began to preview the upcoming Launch project. On the 12th, it disclosed the project “BOOK OF MEME” and its project concept. Darkfarms stated that BOOK OF MEME is a shitcoin, a renewable electronic magazine, and one for creating Meme’s multi-purpose tool, a CC0 Meme drawing library, has all un-Mint JPEG links. Maybe even a decentralized social network, a single NFT that connects everything, and a small gif on the Solscan browser. BOOK OF MEME captures the current Meme meta(data), including most of the Meme coins on the chain. The data is stored on Arweave/IPFS/Inscription, and can even be used as a social platform for cross-chain storage, but it is mainly a book of me. Can be updated and constantly add new Meme and new style books. In short, BOOK OF MEME is a permanent storage library for Meme, and will expand a series of Meme creation functions on its basis. And permanently store Meme creative content in Arweave/inscriptions/ipfs and other places.
On March 13, Darkfarms launched a pre-sale. You can participate by sending SOL to the designated Solana address. There is no fixed price for this pre-sale. All participants in the pre-sale will be allocated tokens according to the proportion of SOL they donated. The progress of the pre-sale has also far exceeded Darkfarms’ expectations. The original fundraising expectation was only 500-600 SOL, so he opened a community vote and let the participants decide how to allocate the pre-sale funds. As of 8 a.m. today, according to data disclosed by Darkfarms, a total of 10,131 SOLs have been raised. At 15:00 p.m., Darkfarms will add all SOL raised into the LP pool, with the initial price being 0.0{3}496USDT. Subsequently, the token began to spread widely in the Chinese and British communities. Due to its extremely high depth, it can accommodate the entry of a large amount of funds. A large number of buy orders of more than 100 SOLs continued to pour in, driving its price to continue to rise. In addition, according to Blur data, the floor price of the NFT series SMOWL previously launched by Darkfarms, the founder of Meme currency BOME on the Solana chain, exceeded 0.6 ETH and is now trading at 0.644 ETH, with a single-day increase of 95.21% and a 7-day increase of 1185.35%.
Meme tokens in the Solana ecosystem have been the focus of the market recently. BONK, Dogewifhat or some deliberately misspelled celebrity meme tokens have become the targets of crazy pursuit by crypto users. Dogewifhat is even listed on Robinhood Crypto and Binance, with a market value of over US$3 billion. On the day BOME went online, the number of active addresses on the Solana network reached its peak in the past month (1.19 million), and the number of active addresses increased by a maximum of 115.66% from 02.14 to 03.14. Affected by the BOME craze, the number of newly issued Memes on the Solana network has surged in the past two days. The number of new SPL tokens on 03.14 was 8,849, which is expected to exceed the peak value of the past month (9,690) this week.
Four elements of MEME’s success
The success of BOME has brought considerable wealth effects to many users. So, what are the elements of a successful MEME? How do we capture the next thousand times MEME?
1. Content that is easy to spread.
Content is the main body of communication and determines the properties of communication. The communication groups that should be preferred and the communication nodes that should be prioritized are all determined by the information itself. For example, $People naturally has a left-wing flavor, and left-wing people will naturally have feelings for it. There are natural advantages in using such concepts to impress left-wing people. Another example is $Doge, which is very friendly to dog lovers. Moreover, this affinity exists for a long time. Content stickiness. Certain concepts are time-sensitive, such as the memes of politicians that have exploded recently, or the memes of sports events. Once political elections are over and events are held, the epidemic in the real world ends. The epidemic of on-chain information driven by the popularity of real information will lose its fuel. The state of infection > immunity may gradually transform into a state of infection < immunity. The affinity of content includes the ability of secondary dissemination. A good communication event must lower the communication threshold. The simpler and more direct it is, and it can be spread by ordinary people, the wider the spread will be.
2. Time and space.
Time: currency circle cycle. The timing is for the economic cycle unique to the cryptosphere. The explosion of Meme requires attention in the industry and users are willing to participate in gambling. In the past, it was in the middle and late stages of the bull market. After all the project stories were lackluster, Meme, a pure cultural communication, made its debut. The Meme craze started by inscriptions is an important change. The industry’s attention is attracted by Meme itself. Cultural communication is no longer an alternative if the project content cannot be continued, but has become a way to attract traffic. Of course, the general background of BTC’s inscription Meme is 1. The BTC ETF is about to be passed, and BTC will become a mainstream asset and gain mainstream world attention. 2. The BTC halving is imminent. After the BTC halving, a bull market is expected, which has attracted attention.
Space: community. Space refers to community. The definition of community is a group of people with a common purpose. Having a common purpose means that this group of people have common attributes. If the disseminated content matches the attributes, faster dissemination efficiency can be achieved. Just like different diseases spread at different rates among different people. Malaria is more prevalent in places with poor sanitation, such as Africa, than elsewhere.
3. KOL matrix.
Science shows that different individuals have different abilities to spread epidemics. Some people are particularly good at exporting their opinions to others, and they are particularly easy to convince those around them. This kind of person is a super individual, KOL. The more KOLs we have, the more we can form a KOL matrix and influence more groups of people. KOL is closely connected with the community, and KOC that has influence on the community are truly valuable nodes. If the target group cannot be reached, the value of KOL will be greatly reduced.
4. Wealth effect.
Characteristics of the cryptosphere, wealth effect leads attention. The so-called convincing people with gains is to use financial facts to assist the dissemination of information. Therefore, Meme has self-reinforcement in currency price and cultural communication. The higher the price of Meme currency rises, the wider the spread of Meme culture and the firmer the believers. The lower the price of Meme currency is, the more unfavorable it is for the spread of culture, and the more dissociated believers are. Therefore, Meme coins often show the characteristics of skyrocketing and plummeting.
Meme tokens are the most distinctive phenomenon of the attention economy in the Web3 era. Attention is directly assigned a financial value. The matching of capital and attention creates Meme tokens. Creating attention is about dealing with people. In addition to the unique wealth effect, it emphasizes the fit of the KOL matrix, communication environment and information content. Bringing together all the factors is not a simple matter. Therefore, creating an out-of-circle Meme is not an easy task. When examining the birth and emergence of a Meme, we can consider these four factors. Meme plays with attention. When investing, you can consider the phenomenon of attention feedback. For example, the Bome community drives the value of the SMOWL community.
Disclaimer:
This article is not the official content of the HTX community.
The above content is for reference only and does not constitute any investment advice.
This article is originally in Chinese, translated by Google translate.
The post first appeared on HTX Square.
