Back in April, when we first announced the launch of Binance NFT, we said that we wanted to create “the most compelling metaverse” of NFT content, with “one-of-a-kind offerings and exclusive collaborations.” 

Since then, we’ve gotten closer to delivering on that promise, by announcing a steady stream of high-profile “Premium Event” creators along with our inaugural “100 Creators” program to spotlight regional talents and promote new voices and perspectives. Binance NFT makes it easier for you to find exclusive content from your favorite artists, creators and brands. 

Game on with an NFT collection from OG ESports 

Today, we’re excited to announce that OG Esports will join Binance NFT’s lineup as our first ever "Premium Event" Esports creator. OG is no stranger to innovation—or the world of crypto. JMR Luna, CEO of OG Esports, says “I am very proud that Binance.com chose OG Esport as their first Premium Esport drop for their new venture into NFTs…” 

Fans may also remember that we originally listed the OG Fan Token ($OG) on Binance Launchpad. Luna continues: “…We have been working with Binance since December 2020, and they have been great to work with, and we are confident that this will be one of the many projects we will do together.”

Now, one of the first ESports teams to have their own token will soon offer an exclusive collection of NFTs. Helen Hai, Head of Binance NFT, says “The gaming market has a lot of potential and the blockchain gaming industry has grown alongside the NFT industry. Now gamers can use native currencies within games to generate and collect NFTs that can be re-used or sold later. We believe that OG can play a significant role in making disruptive innovations with the gaming and NFT industries.”

Get the OG Drop: Available 4 days after Binance NFT launches 

OG’s debut NFT collection is set to drop on June 28, 4 days after the launch of Binance NFT. Until then, join our Binance NFT Community on Telegram for the latest news and updates. For artists and creators looking to collaborate, contact This email address is being protected from spambots. You need JavaScript enabled to view it.

Binance reserves the right in our sole discretion to amend this article at any time and for any reason(s) without prior notice.