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Payward acquires Magna, bringing deeper token lifecycle infrastructure to Kraken

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The acquisition marks a significant step in our expansion beyond trading infrastructure into a fully verticalized product suite supporting early stage fundraising, growth, distribution, and long-term lifecycle management.

Magna has already become a core piece of infrastructure for teams managing billions of dollars in active token ecosystems, supporting both onchain and offchain operations across multiple chains.

It is expected to serve as an operational layer within our broader vision, bringing established tooling for onchain and offchain vesting, white-label token claims, custody and escrow workflows, specialized staking functionality and more. Magna will continue to operate as a standalone platform, while the two teams focus on onboarding, security hardening, and foundational integrations.

Payward and Kraken Co-CEO Arjun Sethi: “If we do not build reliable lifecycle infrastructure, markets consolidate around whoever controls distribution and access. With Magna, we are investing in open, chain-aware infrastructure that engages builders earlier and connects fundraising, distribution, and liquidity into a single operating layer.”

“The goal is simple. Help projects move from idea to execution with clarity and measurable outcomes, without locking them into one stack.”

Kraken Head of Onchain Calvin Leyon: “For more than a decade, Kraken has been building the trusted market infrastructure that powers the crypto economy. As digital assets evolve from a new asset class into a foundational layer of the internet economy, the opportunity is to extend that trust beyond trading and into the full lifecycle of tokens and networks.”

“This acquisition accelerates Kraken’s evolution into a platform where issuers, builders, and investors can rely on institutional-grade infrastructure from inception through scale. By bringing Magna’s operational expertise and deep understanding of how token networks function day-to-day into Kraken, we’re expanding what it means to build, operate, and participate in open financial markets.”

Magna CEO Bruno Faviero: “Magna was built to make token operations safer, simpler, and more compliant at scale. Over the past four years we have grown into the largest token vesting platform, serving over 160 clients with a peak Total Value Locked of $60B in 2025. Magna has become a trusted partner that teams turn to when they’re getting ready for the most critical moments around their TGE and for investor, team, and community management.”

“Joining Kraken gives us the resources to support existing and new clients with institutional-grade infrastructure, deeper liquidity, and global distribution. I couldn’t be more excited about our shared vision to support token ecosystems and the builders behind them across formation, launch, and growth.”

Later phases will align Magna’s products more directly with our broader roadmap to support token fundraising, issuance workflows, and distribution at global scale, while preserving flexibility for teams operating across multiple chains and custody setups.

Magna will remain available to customers today and will continue to support existing integrations and workflows. We will share additional updates as product integrations advance.

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