Over the past three years, HTX has pushed forward with its transformation and upgrading, evolving from rebranding and product innovation to user growth and global expansion. As the HTX DAO ecosystem governance system matures, HTX has leaped forward from being a platform-based exchange to becoming a “people’s exchange”. Let’s dive into a comprehensive review of HTX’s key progress and milestones in H1 2025 across several dimensions, including platform rankings and core metrics, quality asset listings, ecosystem collaboration, product and research innovation, brand development and operations, and security architecture.
HTX Advances Towards the Top with Impressive Performance Data and Rising Global Rankings
In H1 2025, newly registered users on HTX increased by 92% compared to the previous half-year, bringing the total user base to over 50 million. Assets on the platform rose by 14%, surpassing $6.4 billion. Total trading volume grew by 17% year-on-year, while active traders grew by 11% from the previous half. These key performance indicators show strong upward momentum across the board, signaling remarkable stability in an otherwise turbulent industry. HTX is rapidly enhancing its competitiveness as one of the world’s top exchanges.
According to Kaiko’s Q2 2025 Spot Exchange Ranking, HTX climbed two spots to rank 8th globally among 45 major exchanges. This achievement designates HTX as the most improved exchange within the Top 10. HTX also ranked second globally in both business and technology, while maintaining its lead in security. Meanwhile, HTX’s rankings on CoinGecko, CoinMarketCap, DeFiLlama, CryptoRank, and other authoritative data platforms have consistently trended upward, further establishing its status as a top-tier exchange for Web3 users.
Notably, HTX recorded its highest-ever monthly organic traffic in March, with visits soaring 127% YoY, making it as one of the fastest-growing traffic powerhouses in the industry.
Trending Assets Drive Wealth Creation, While Strategic Listings Benefit Users
HTX made waves in H1 2025 with an impressive lineup of newly listed assets. Cryptos like TRUMP, LAYER, and STO debuted exclusively on HTX, well ahead of other mainstream exchanges, and many new listings experienced substantial growth shortly after launch. Among these, TRUMP skyrocketed from 10 USDT to 95 USDT, marking an 850% increase. AVAAI, a representative crypto in the AI narrative sector, surged by 570%. PIPPIN, a prominent player in the Solana ecosystem, rose 484%, and LAYER, an infrastructure project, grew 467%. Other assets like STO, SYRUP, and SKYAI also registered gains of over 200%.
HTX also remains a top performer in the stablecoin sector. Since May this year, it has launched six stablecoins: USD1, EURR, USDR, EURQ, USDQ, and AETHUSDT. Among them, USD1, issued by World Liberty Financial, a crypto project backed by the Trump family, is a rising star in the stablecoin sector as stablecoin regulation becomes clearer in the U.S. HTX was the first global exchange to list USD1 and the first to support USD1 deposits via the TRON network. It added BTC/USD1 and ETH/USD1 trading pairs and launched a limited-time promotion of zero trading fees for the USD1/USDT pair in June. These moves have expanded the USD1 ecosystem and secured a first-mover advantage in the market.
Top Gainers on HTX
In a market often influenced by short-term hype, long-term crypto assets with strong fundamentals and credible narrative tailwinds warrant strategic positioning. Committed to the philosophy of value investing, early discovery, and quality priority, and integrating short-term profits with long-term strategic narrative, HTX has launched initiatives such as the Crypto Gem Hunt series and Weekly Top Gainers Review, curating a list of standout assets with outstanding performance and evident growth potential. HTX is building a rapid-response mechanism that anticipates emerging trends and curates premium listings, empowering users to capitalize on early investment opportunities.
Ecosystem Collaboration Deepens, and Strategic Partnerships Accelerate
On the ecosystem front, the HTX DAO’s governance mechanism is steadily maturing, with increasing community participation. In April, the $HTX Token-Weighted Voting Tool was introduced, allowing token holders to submit and vote on governance proposals. In July, the Listing Governance commenced, where token holders can vote on projects they recommend. The most acclaimed projects may have a chance to be listed on HTX. Users can take part in key platform decisions, bringing the platform closer to its vision of a co-built, co-governed, and co-shared decentralized ecosystem.
The $HTX burn mechanism, driven by HTX DAO, is proceeding as planned. On July 15, the platform completed its token burn for Q2 2025, burning approximately 11.79 trillion $HTX tokens. That brings the total burns for H1 2025 to around 23 trillion $HTX tokens, valued at roughly $41.36 million at the current price. Since its inception, HTX DAO has conducted six burns and burned over 72.76 trillion $HTX tokens, worth more than $136 million. Burns are conducted primarily through Sun.io and transparently recorded on-chain. Users can verify burn details via the transaction hash. The $HTX burn mechanism effectively reinforces value recapture and deflationary dynamics, fundamentally supporting platform assets while enhancing both ecosystem stickiness and user recognition.
HTX DAO Q2 2025 Burn Update
In terms of strategic partnerships, HTX continues to deepen its collaborations with top-tier compliance service providers. In the first half of this year, the platform forged strong alliances with crypto custody giants, Fireblocks and BitGo. These partnerships have enabled comprehensive upgrades in asset security, compliant custody, institutional services, and other critical areas. With Fireblocks Off-Exchange and BitGo Go Network now integrated into the platform, HTX is equipped with industry-leading technical capabilities, setting a new benchmark for trading security, operational efficiency, and regulatory compliance. These enhancements have fostered a more efficient, secure, and reliable trading environment for institutional investors worldwide.
Product Features Continuously Enhanced, R&D Insights Secure Industry Leadership
In H1 2025, HTX continued to optimize its product experience and launched several key features:
Multi-Assets Collateral mode for futures trading was introduced to help users maximize fund utilization.
A new “Zero-Cost Futures Position” feature was introduced, lowering the barrier for users to adopt leverage strategies.
Custodial sub-accounts and the HTX DAO on-chain voting mechanism officially went online, offering users a more secure and flexible trading and governance experience.
The platform launched the 1:1 USDT/USDD conversion to boost stablecoin utilization.
These features significantly enrich HTX’s product matrix, catering to the diverse trading and asset allocation needs of different users.
HTX Ventures also released several in-depth research reports and articles on market insights in H1 2025, continuing to lead in shaping crypto narratives. Key topics include “ RWAFi and stablecoin payments“, “ AI agents’ real-world adoption“, “ on-chain capital flows amid macro noise“, and “ the reshaping of global payment power through stablecoins“. Through high-quality research and in-depth analysis, HTX is shaping its image as a global exchange with both robust research capabilities and innovative strategic vision.
Accelerated Global Brand Expansion and Strong Operational Capital Contribute to an Enhanced User Experience
In brand marketing, HTX hosted 16 offline brand events across key markets in H1 2025, covering major markets such as Hong Kong, Dubai, Moscow, Istanbul, and Las Vegas. These events achieved a total media reach of 274 million and provided offline services for over 3,300 clients. Notably, at Bitcoin Vegas, HTX made its debut in the U.S. market and launched the “Space Check-In” booth activity, attracting over 400 on-site participants and generating massive community buzz. Online, HTX rolled out a series of creative and well-received campaigns such as the Mars Program, The Miss HTX Season 3, and the “Join HTX on a Fitness Journey to Mars” program, all of which significantly boosted community engagement and strengthened brand recognition.
Regarding platform operations, HTX launched 8 themed campaigns centered around trending topics, such as the “Trump Dinner”, “Justin Sun’s Forbes Global Cover”, and “TRON’s Global Expansion”. Each campaign attracted over 20,000 participants on average and generated a combined spot and futures trading volume of nearly $25 billion USDT, effectively demonstrating HTX’s ability to integrate brand marketing with business growth. Meanwhile, HTX held 55 asset trading events, drawing in 290,000 participants and distributing more than $1 million in rewards. Total spot trading volume across these events exceeded $7.3 billion, consistently providing users with services that allow them to “trade and earn”.
Security and Compliance Safeguard User Assets, While Premium Services Elevate Platform Trust
Against the backdrop of tightening crypto regulations and frequent risk incidents, HTX released its 2025 Mid-Year Security Report, continuously reinforcing the platform’s security system and building a multi-layered, end-to-end risk control mechanism to ensure the safety of user assets.
● In H1 2025, HTX blocked 15 withdrawal attempts to scam addresses, helping recover losses of over $100,000.
● It assisted in freezing $1.42 million in compromised funds and added over 20,000 malicious wallet addresses to its blacklist, contributing actively to industry-wide ecosystem security.
● It sent more than 2 million risk alerts to users, continuously raising their risk awareness.
Through actions such as cracking down on phishing websites, optimizing risk control systems, and enhancing on-chain monitoring, HTX has established an end-to-end security framework covering users, trading, and funds.
H1 Security in Numbers
As a pioneer in implementing Merkle Tree Proof of Reserves, HTX has consistently demonstrated its dedication to asset transparency by publicly disclosing reserve data for 33 consecutive months. As of July 1, 2025, HTX’s overall reserve ratio has remained steadily above 100%. Specifically, user-held USDT assets totaled 1.8 billion, while platform reserves exceeded 1.82 billion, marking four consecutive months of net asset growth. The continued rise in core asset reserves reflects growing user trust toward the platform. Additionally, to further enhance the auditability and transparency of its proof of reserves, HTX has fully upgraded its PoR to a TiDB distributed storage architecture, which effectively improves data processing efficiency and traceability.
Regarding service experience, in H1 2025, HTX’s customer support team served over 1.36 million users and resolved nearly 590,000 high-priority issues, with an overall satisfaction rate of over 82%. To support beginner education and empower users, HTX launched its Learn & Earn campaign, which gained over 1.6 million visits, attracted more than 330,000 participants, and brought in nearly 7,400 new users. The initiative helped drive growth in both user education and community engagement.
A Breakthrough from Three Years of Foundation-Building: HTX Enters the Center Stage of Global Competition
Since its global rebranding in 2022, HTX has spent three years building up momentum. This 2025 mid-year report embodies its major progress across core metrics, product depth, global expansion strategies, asset diversity, compliance and security, and brand influence.
Looking ahead, HTX remains committed to its “user-first” philosophy, prioritizing emerging narratives, trending assets, and compliance and security. It will keep strengthening its resilience and competitiveness, striving to build a truly trusted, all-in-one crypto financial platform for users worldwide.
About HTX
Founded in 2013, HTX has evolved from a virtual asset exchange into a comprehensive ecosystem of blockchain businesses that span digital asset trading, financial derivatives, research, investments, incubation, and other businesses.
As a world-leading gateway to Web3, HTX harbors global capabilities that enable it to provide users with safe and reliable services. Adhering to the growth strategy of “Global Expansion, Thriving Ecosystem, Wealth Effect, Security & Compliance,” HTX is dedicated to providing quality services and values to virtual asset enthusiasts worldwide.
To learn more about HTX, please visit HTX Square or https://www.htx.com/?invite_code=9cqt3, and follow HTX on X, Telegram, and Discord. For further inquiries, please contact [email protected].
The post first appeared on HTX Square.
