Over the past year, Greenberg has successfully doubled the size of our Canadian business while we navigate the pre-registration undertaking (PRU) process. He has constructively collaborated with regulators to advocate for appropriate customer protections while enabling Canadians to access innovative crypto products and services. He has since been promoted internally to establish a newly created Asset Growth & Management team, which aids our global client base in maximizing opportunities to build their wealth via an extensive range of crypto products and services.
During this period of sustained growth, Mehrdad has been a key pillar of our Canadian team. He leveraged a background in management consultancy and expertise in building and scaling fintech startups to inspire the strategic vision of our local business, doubling our Canadian monthly transacting users since the start of the year.
“I’m excited to lead this vital next phase of our Canadian expansion story. We’ve established a compelling offering for our local clients and are now one of the largest crypto employers with over 250 Krakenites spanning across Canada,” said Mehrdad. “I’m committed to ensuring Kraken remains a household name in the local crypto ecosystem, and to reducing the barriers that still hold some Canadians back from achieving financial freedom through cryptoassets.”
Greenberg added: “I’m proud of our efforts to rapidly scale in Canada during such a short period, and how that has translated into more Canadians using crypto. My focus remains on growth, but specifically how all our clients can develop crypto portfolios to take advantage of innovative opportunities in this asset class. Alex has been a linchpin of our team for several years, and has earned the opportunity to take Kraken to the next level in Canada.”
Mehrdad takes the reins as we prepare for another period of rapid growth in Canadian crypto. Since signing our PRU last year, our local team has been laser-focused on enhancing our product offering for clients and continuing to build out our robust compliance measures. We’re now in a stronger position to unlock institutional demand in Canada for top-quality crypto products.
These materials are for general information purposes only and are not investment advice or a recommendation or solicitation to buy, sell, stake, or hold any cryptoasset or to engage in any specific trading strategy. Kraken makes no representation or warranty of any kind, express or implied, as to the accuracy, completeness, timeliness, suitability or validity of any such information and will not be liable for any errors, omissions, or delays in this information or any losses, injuries, or damages arising from its display or use. Kraken does not and will not work to increase or decrease the price of any particular cryptoasset it makes available. Some crypto products and markets are unregulated, and you may not be protected by government compensation and/or regulatory protection schemes. The unpredictable nature of the cryptoasset markets can lead to loss of funds. Tax may be payable on any return and/or on any increase in the value of your cryptoassets and you should seek independent advice on your taxation position. Geographic restrictions may apply.
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