Why Kraken Launch?
Crypto started with an ethos of open access for all. However, the first chance retail has to buy a token is often once it’s already trading on the open market, long after many others have had the opportunity to do so.
The worlds of crypto and traditional finance are colliding. As this convergence accelerates, we believe offchain businesses will increasingly choose to raise funds through onchain token sales. This shift represents more than a technological upgrade: It’s a reimagining of capital markets as open, global and permissionless by default.
With this vision of the future in mind, we think token sales should work differently.
How does Kraken Launch raise the bar?
Transparency: No hidden round allocations, no insider deals; instead, you have all the information required to make an informed decision.
Built on trust: Participate safely in token sales within the familiarity and security of our platform.
Compliance-first: Sales adhere to clear regulatory frameworks like MiCA in Europe.
Smarter technology: Working with Legion’s reputational features, sales will increasingly reward genuine community engagement, while also recognizing the contributions of long-time Kraken clients.
“Kraken is building the foundation of tomorrow’s financial infrastructure with crypto at its core,” said Brett McLain, Kraken Head of Payments and Blockchain. “Together with Legion, we’re scaling a product that democratizes token sales and aligns communities with builders. It’s not just better fundraising, it’s better infrastructure for the next generation of finance.”
This is not just another launchpad; through this partnership with Legion, Kraken is improving how early token sales and ICOs are conducted — with higher standards for disclosures, compliance and fair access — pairing an exchange sale with a native onchain sale to cater to everyone.
Why Legion?
Legion has built the most advanced fundraising platform in crypto. It combines retail-friendly access and institutional-grade protections, with an emphasis on clear disclosures, fair allocations and regulatory compliance.
The most high-profile Legion sales will deploy simultaneously on both Kraken Launch and Legion, and will be available for trading on Kraken shortly after the sale.
The Legion technology allows projects to evaluate users across social activity, developer contributions, onchain history and more to hand-select users that most deserve to be among their early token holders and supporters. A portion of each sale on Legion will be reserved for users based on this merit score. The remainder will be available via first-come, first-serve rounds on Legion and Kraken Launch.
“Crypto gave us the tools to rebuild capital markets from first principles. This partnership combines Legion’s approach to regulation and merit-based access with Kraken’s global distribution, compliance infrastructure and deep liquidity,” said Legion co-founder Matt O’Connor. “The next Figma or Reddit won’t IPO. It’ll launch to its community onchain. This partnership is another step toward making that possible.”
What’s next
Be ready.
Log in to your Kraken account or the Kraken app and stay tuned for details on the first sale.
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