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TL; DR:

• The execution window between private mint and public TGE determines whether a token launch builds long-term credibility or creates avoidable risk. Custody coordination, exchange readiness, market maker agreements, communications discipline, audit verification, and lockup enforcement do not happen sequentially. They move in parallel, and gaps in one area can destabilize the entire launch.

• Kraken 360 is designed for this phase. It unifies custody, staking, liquidity coordination, compliance, token management, and distribution into a single institutional framework, helping protocol teams move from private issuance to public markets with operational control and regulatory alignment.

• This playbook outlines the five execution pillars that shape launch outcomes: structuring mint and valuation correctly, preparing for exchange listing requirements, formalizing market maker commitments, implementing disciplined communications, and enforcing lockups and audit standards. Teams that treat this window as infrastructure rather than optics launch cleaner, protect treasury integrity, and position themselves for sustained institutional participation.

From planning to execution: what the pre-TGE window actually demands

The window between “we’re ready to launch” and “we’ve launched well” is where most of the real work happens. Custody coordination, exchange readiness, liquidity arrangements, infrastructure hardening, and investor distribution don’t run in sequence. They run in parallel, and they depend on each other.